In Organic We Trust
ScreeningOct 20 2013 - 12:00 PM
at the TIFF Bell Lightbox, Cinema 2
Directed by: Kiplin Pastor | 81 minutes | USA | G | Documentary | 2012 | Toronto Premiere
In Organic We Trust is an eye-opening exposé on the food industry. Pastor goes on a personal and investigative journey across America to find the true meaning of the word “organic.” What began as a grassroots movement of small-scale farmers has turned into a $30 billion industry in which small, diversified organic farms have been replaced by large corporate operations and the “certified organic” label has become a marketing tool. Hearing from farmers, organic certifiers, scientists and organic critics, the film reveals that in spite of the corporatization of organic, the original grassroots philosophy is making a comeback in many innovative forms. Digging deep to explore the content beneath the label and the truth behind the marketing, In Organic We Trust takes a balanced approach to clear up misconceptions about organic food while highlighting practical solutions that are transforming the way we grow and eat.
Golden Palm Award, Mexican International Film Festival